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October 7th 2013 / Monaco, Monaco / Lady Sybilia

It’s true and, as every devoted fashionista may be, I can’t wait but watch “Walking Stories», the series of short films Salvatore Ferragamo will unveil tomorrow on its website. Directed by Luca Guadagnino, the Ferragamo video will be released in eight bi-weekly episodes, along with intriguing behind-the-scenes footage.

The overall concept and aesthetics of the video series are being characterized as a ‘’surreal comedy’’, something that inevitably brings to mind Guy Bourdin’s work in pioneer short fashion videos. Should his exceptional work be an influence, is a matter to be seen shortly.

Having seen Guadagnino’s work in fashion films such as “I Am Love” along with his fashion film for Sergio Rossi, we can expect the best.

Actors such as Kaya Scodelario, Tom Ellis, Billy Magnussen, Nathalie Buscombe,Lee Roy Kunze and Lauren Hutton will star at the Ferragamo film, whose romantic plus surreal story recounts a journey through three cities that defined the Ferragamo name and aesthetics. Los Angeles, the city where Ferragamo acquired his nickname “shoemaker to the stars,” Shanghai, representing the future (and the future ‘market’ I would add), and Florence, the brand’s initial headquarters.

“As a company we deeply believe in the integration between traditional and digital means of communication,” said Michele Norsa, Ferragamo’s chief executive officer. “’Walking Stories’ represents an important investment in the creation of multimedia content. In a global world, a brand such as Ferragamo cannot do without an innovation that requires an increasingly more complex and efficacious interaction with new consumers.”